24 Temmuz 2017 Pazartesi

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LUFTHANSA

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LUFTHANSA 


The Lufthansa Group is an aviation is as one of the leading airlines in the world and the biggest airline in Germany, the history of Lufthansa can be traced back to 1926 when it started business in Berlin as 'Deutsche Luft Hansa Aktiengesellschet'. Its means ''Deutsche Lufthansa Stock Company''.

Its services were stopped during the Second World War and were resumed in 1955. Now, with over 400 auxiliary bodies around the world, Lufthansa operates in six areas, including passenger service, cargo service, airplane maintenance, aviation food, tourism and IT services.

Lufthansa is a Star Allience member airline.

ROUTES





HUB 
The headquarters of Lufthansa is located in Cologne. The Frankfurt International Airport and Munich International Airport are its transport hubs.

FLEET 

Lufthansa has currently 272 aircrafts in its fleet;

  • 30 →A319 
  • 72 →A320 
  • 63 →A321 
  • 19 →A330 
  • 39→ A340 
  • 3 →A350 XWB 
  • 14→ A380 
  • 32 → B747 

TRAVEL CLASSES 

  • Economy Class 
  • Premium Economy Class 
  • Business Class 
  • First Class and Private Jet 

ON BOARD SERVICES 



Food and Beverages:
  • Free meals and snacks on board 
  • A varied selection of free hot and cold beverages – both alcoholic and non-alcoholic 
  • Special meals for diabetics, vegetarians, people with food allergies and members of certain religious faiths 
  • Country-specific cuisine tailored to regional tastes on international routes 
  • Colourful, tasty and healthy meals especially for children 


Internet on Board:

 Have a quick chat with your Facebook friends, answer important emails or text your exact arrival time to your family. With Lufthansa FlyNet your communication options are simply limitless.
  • Being a pioneer in the field of ‘in-flight connectivity’, Lufthansa now offers the new and powerful FlyNet on more and more flights within Europe, to North Africa and the Middle East. 
  • Whether you have to send work-related E-Mails or simply want to chat with your family - enjoy broadband internet above the clouds with FlyNet. 

In-Flight Entertainment:

Lufthansa in-flight entertainment stands for first-class entertainment on board. As well as current blockbusters and popular classic movies, passengers on Lufthansa long-haul flights can look forward to a large number of TV series, audio books and CDs.
  • More than 100 films movies in up to eight languages 
  • More than 200 TV programmes 
  • Large selection for families and children with many movies and TV programmes, Audio books and Music CDs 
  • ‘Box Sets’ to enjoy featuring whole seasons of TV series 
  • More than 50 Lufthansa Playlists to relax and to groove and to tune in for many destinations 
  • A big selection of Music CDs with an excellent selection of Rock, Pop, Classical and many more 
  • 60 Audio Books in German and English 
  • International programme, including content from the Middle East, India, Japan and China 
  • Simple operation: the user interface can be operated intuitively in the same way as modern tablet interfaces and is available in 10 languages 
  • By using ‘myAudio’and ‘myVideo’ travelers can easily create their personal playlists within the Inflight program

PEST ANALYSIS 

Political:
  • Aviation Tax 
  • European Emissions Trading System 
  • Open Skies Agreement 
  • Single European Sky 
Economic:
  • Supply>Demand 
  • Low Price Airlines 
  • Booming Economy 
Social:
  • More Travel 
  • More Movement 
Technological:
  • Check-in Service 
  • Ticket Selling Service 
  • Safety Trip 

Their adveretisements are very attractive but i have attached the best one :) 

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